Burger King has recently been receiving extreme scrutiny for having a relationship with with a food processing company that had traces of horse meat in it. Numerous avenues have allegedly reported that the DNA was discovered in their burgers. For more on the story go to http://bit.ly/YpwrG0
Say it ain’t so!
According to the LA times (http://lat.ms/WDfskp) Burger King states those traces of equine were never sold, and never made it into their products.
A newsroom hay-day (get it?)
With meme’s floating around like this and news sources like CNN writing puns about the company’s unfortunate circumstances in their article “Neigh it ain’t so: Mare’s the beef?” (http://cnnmon.ie/WEkPNe) Burger King has had some major cleaning up to do.
The King did not hesitate, they said it first.
They started the conversation by notifying the media that their relationship with the supplier was over. Speedy work!
When Humiliated, be humble.
BK’s statements took complete blame for the circumstances, even though they claim to never have sold meat from Silvercrest. Their integrity seems to be paying off, and informed publics seem to be generally unconcerned. It helps that the incident took place overseas.
“We are deeply troubled by the findings of our investigation and apologise to our guests, who trust us to source only the highest quality 100 percent beef burgers. Our supplier has failed us and in turn we have failed you.” said Burger King’s vice president of global quality, Diego Beamonte.
They’re doing what they can in the face of a rough situation: they made no attempt to maintain a relationship with the food processing company (Thank goodness!)
They are maintaining their image: a visit to their website http://www.bk.com/ will prove to you that they are not looking back on the incident at all. You can’t even view a press release about it on the site. It is also fair to note that their current promotions are on chicken rather than their “beef” burgers.
They have made their promises, and can it is certain that they will be under close watch by their customers.
According to CBS they are taking it upon themselves to ensure that this doesn’t happen again, and providing DNA testing for all of their meat. http://cbsloc.al/U8qMGO
In the end, let’s make light of the situation.
Check out The Mix’s commentary here and get a good laugh: http://www.youtube.com/watch?v=6vMu3HJlF4Q
karithelight 