Scandal over fonts, lines and styles. Is that all it takes to break a company? 
American Airlines (www.aa.com) has been experiencing hard times, along with many other airlines. In the midst of this, they have created an all new look, which effects all of their airplanes and also changed their logo. Many sources are claiming that their re-do is atrocious (like this blog from vanity fair http://vnty.fr/Sy45Kd). But when you look at that blog– scroll down. It doesn’t seem like customers really care about this “disastrous” redesign at all.
Everyone has an opinion.
Strange but eye-catching, is their new look helping or hindering their situation?
It’s not like they had a choice about their redesign.
According to industry standard, they had to move on from their silver planes- so their new color scheme was inevitable.
Here, executives talk about how they have been serious about completely reframing their iconic design, and how much they believe in its new imagery http://www.youtube.com/watch?v=J-KD0PdI1Ek.
The bottom line? They’re name is being said.
Forbes goes as far as to congratulate American Airlines for their bold step forward (Forbes http://tinyurl.com/akte7y2)
American Airlines couldn’t have asked for more publicity from a so-called mistake! If they decide to change their design, so be it. Until then, they’re boldly displaying their new look on their website (http://tinyurl.com/b23y8vj) and are unafraid to talk about why they have made their changes.
Time will tell whether or not their big switch was worth it, and polls seem to be essentially be 50/50 (http://bit.ly/YbMFGj)
The real question is whether they will follow through with their change and help their business stand the test of a tough economy.
karithelight 
Loved reading your blog about this issue with American Airlines. You did a wonderful job putting your information together and keeping it interactive with the hyperlinks, that is very much apprechated. As for the content of your blog, It amazes me that American Airlines would do something so foolish! You would think they would have a good PR department that would take care of this issue in the correct way let alone not make this mistake in the first place. My theory is, why tamper with a winning formula? American Airlines is a well established, credible airline and do not need to be re-branding their image. BUT, rebranding can’t hurt if your doing it right. They should have come up with a great new logo, slogan, and new concept then confidently release it to the public with great campaigns to back it up. Overall, I hope the company isn’t tarnished too much from this as I believe American Airlines to be a great airline.
Keep up the great work on your blog!
-Lindsay Bechtold