Scandal over fonts, lines and styles. Is that all it takes to break a company? 
American Airlines (www.aa.com) has been experiencing hard times, along with many other airlines. In the midst of this, they have created an all new look, which effects all of their airplanes and also changed their logo. Many sources are claiming that their re-do is atrocious (like this blog from vanity fair http://vnty.fr/Sy45Kd). But when you look at that blog– scroll down. It doesn’t seem like customers really care about this “disastrous” redesign at all.
Everyone has an opinion.
Strange but eye-catching, is their new look helping or hindering their situation?
It’s not like they had a choice about their redesign.
According to industry standard, they had to move on from their silver planes- so their new color scheme was inevitable.
Here, executives talk about how they have been serious about completely reframing their iconic design, and how much they believe in its new imagery http://www.youtube.com/watch?v=J-KD0PdI1Ek.
The bottom line? They’re name is being said.
Forbes goes as far as to congratulate American Airlines for their bold step forward (Forbes http://tinyurl.com/akte7y2)
American Airlines couldn’t have asked for more publicity from a so-called mistake! If they decide to change their design, so be it. Until then, they’re boldly displaying their new look on their website (http://tinyurl.com/b23y8vj) and are unafraid to talk about why they have made their changes.
Time will tell whether or not their big switch was worth it, and polls seem to be essentially be 50/50 (http://bit.ly/YbMFGj)
The real question is whether they will follow through with their change and help their business stand the test of a tough economy.
karithelight 